Exponential Practice Growth
5th June 2012
Are You Being Unfollowed?
"The 15 most common reasons people don't want to be your friend!"
By: W. J. Simmons
As you may probably know by now I am not a great believer in the power of Facebook, Twitter etc. to increase your
practice numbers - either clients or numbers (seems there is always the next big thing like Netscape, MySpace,
A long time ago one of the greats in direct marketing - who sadly is no longer with us - Gary Halbert had a good
bit for that: "HITS = how idiots track success"
I personally think it is idiotic to track your online success by how many Facebook "likes" or Twitter followers or
blog commenters you have - or any other "hits" you may be counting... I personally prefer Cash and Patients - and
now Gary is no longer with us that could just be me!
However, in the interest of fair play I know a lot of you use Facebook and Twitter extensively so in order to allow
you to get the most out of your tweeting experience and lessen your chances of unsubscribes and unfollows I want to
share with you some information I got from Marketing Tech Blog (even though it pains me I really do read most
things!) on how to minimize you losses.
The numbers are for Tweeting they are similar to those for Facebook unfollows as well (although there will be a few
variations because in a Facebook post you are not limited to the number of character you can use etc.) and it is
certainly food for thought.
I like to share with you information that works, is correct and will help you build your practice - it is up to you
to use the information as you see fit, so without further ado the reason why you maybe being
For marketing ideas that really work (all the time!) grab your copy of the Exponential Practice Growth programme.
Just behind Facebook, Twitter is the "next big thing". Whilst some believe it can serve as a free outlet to market
your practice (and personally I am not too sure...), many people misunderstand how to use it and are finding they
are getting more and more unfollowers!
The above Infographic lists some of the possible reasons why...