Exponential Practice GROWTH

Marketing Strategies for Unlimited Expansion

 

Exponential Practice Growth

21st April 2012 
Your Patient Numbers Tell You Everything You Need To Know 

"What your appointments book is really trying to tell you..." 

By: W. J. Simmons

 
     How much time do you spend actually working - either "in" your practice or "on" your practice?

     Let me explain:

     Let's say your open 30 hours a week you should be seeing 120 - 150 patient visits a week if you see people every 10-15 minutes.

     Are you actually seeing that number of patients (or whatever the number would be for your treatment time length and the number of hours you work)?

     Whatever your figures - here are few things to think about:

     1. If you are seeing the correct number of patients for the hours you work - is there a chance you could see more? For example, if you spend 15 minutes with a patient could you reduce that to 12? By doing this the number of patients you could treat increases from 120 to 150 a week. If you used to spend 12 minutes with each patient try reducing it to 10 and increase your numbers from 150 to 180 per week.

     2. If you spend 15 minutes with a client (for an example) over a 30 hour week you should theoretically have treated 120. If the number you see is far less than that there are a few things you need to look into. Firstly, you need to consider whether you need to be increasing the amount of marketing you are doing or focusing your marketing to specific groups in order to attract more clients.

     Secondly you need to study when your clients are actually attending your practice. If you are getting an influx of patients towards the end of the day it may be worth adding an extra hour then and removing it from the beginning of the day or over lunch time if these segments are unusually quiet. Work the hours your patients want (up to a point!) and you will see more of them. Whenever your patients are attending make sure you book them into groups so you have complete chunks of the day that are busy. There is nothing worse than stopping and starting to break your flow but also it means that when patients attend they will see other people coming and going and know they aren't the only person who is attending your clinic. Block booking patients makes you look busy and gets you busy as it increases word-of-mouth referrals.
Thirdly, if you have gaps during the day make sure you use them wisely. Work on your marketing, your advertising, your newsletters or develop your technique and read up on your subject. Checking your emails and posting on Facebook are not usually practice building material!

     3. Although this is not something I recommend... but if you don't want to see more patients or work on developing yourself or your clinic - take the time off and enjoy yourself. If you can see everyone who you want to see in 20 hours and you are happy with your numbers then alter your clinic schedule to make more time available - for yourself! Time is precious so don't waste it doing the things you don't want to do and having a 30 minute gap here and there. Consolidate your times and enjoy an extra half day off - doing what you want. Just because everybody else works 30 hours doesn't mean you have to!

     Your patient numbers and appointment schedule tell you more than you realize - study them and act on the information that you glean from them and plan your schedule so you are working as hard as you want, when you want!


Source: http://www.osteopathicmarketing.com

Your patient numbers and appointment schedule tell you more than you realize - study them and act on the information that you glean from them and plan your schedule so you are working as hard as you want, when you want!